Critically Analyse an Identified Public Health Strategy or Campaign Assignment

Critically Analyse an Identified Public Health Strategy or Campaign - Assignment Example Again, due to the need to decentralize the effective advancement of sexual and reproductive health, countries including the United Kingdom have set up several localized sexual health projects. One of such is found in Solihull. With a population of 94,753, Solihull is faced with a number of sexual and reproductive health issues including high sexually transmitted infection rate and high rate of unplanned conception. As it is commonly said, if you do not know where you are going, any road takes you there. This means that for major project such as the sexual and repreoductive health program of Solihull, it is important to have a strategic agenda that guides the implementation of the project. It is in light of this that the Solihull Sexual Health Strategic Plan 2008 – 2013 has been designed as a policy context for dealing with the many issues of sexual and reproductive health that confront Solihull. The population of Solihull suffers from three major sexual and reproductive health needs, which form the basis for the sexual and health strategic plan 2008 to 2013. The first of these has to do with a sudden high rate of teenage conception in the last 3 years. It has been observed that unlike what existed earlier where the national rates of teenage conception for England was higher than what existed in Solihull, there has been a sudden turn around whereby the teenage conception rates have gone higher within the population than what existed before (Wanless, 2004). Even though the rates are currently not above the national rates, they remain higher than they were before. In the graph below, the rate of teenage pregnancy in women aged 15 to 17 in 2009 and 2011 are compared between England and Solihull. From the graph, it can be seen that the rate of teenage pregnancy and for that matter unplanned conception in Solihull keeps increasing with increasing national rates. The second sexual health need that confronts the region has to

Strategies for Management Improvement Essay Example | Topics and Well Written Essays - 3500 words

Strategies for Management Improvement - Essay Example These are what to sell and whom to sell (Stone, 2001). It is entirely related to the markets and products. In this matrix, there are four quadrants that represent four courses of action that could be considered while making any strategic decisions regarding the growth of the organization. The matrix is shown below. In this growth strategy, existing products of the organization are sold in the existing markets. There are four major objectives that could be achieved by adopting market penetration strategy. These are increasing or maintaining the current market share of the existing products, securing dominance in the growth markets, restructuring a grown-up market and finally increasing the usage of the existing products by the existing customers. Increasing or maintaining the current market share of the existing products: this objective could be attained by adopting more competitive strategies regarding pricing, advertising. Putting in more resources into personal selling might also be helpful in achieving this objective. Restructuring a grown-up market: Any mature or grown up market could be restructured by driving out the competitors. Innovative pricing strategies need to be designed so that the competitors consider the market as an unattractive one. Again extensive promotional campaign would work as a catalyst in the process. In the ‘market development’ growth strategy existing products are sold into new markets. Implementation of this strategy would include selling products in new geographical locations, establishing or finding new distribution channels and designing innovative pricing policies. One of the most effective growth strategies is introducing new products in the existing markets where the organization already has its presence. New competencies are required to develop in order to adopt this strategy. Organizations can either develop entirely new products or simply modify the existing products in order to get the attention of the customers in the existing markets.